In my previous blog, I reflected on the kind of leadership required in times of uncertainty. I wrote about changing scenarios, complex decisions, and the responsibility of leading when not everything is predictable. Today, I want to take a step back. Not to focus on...
We are living in a moment where uncertainty is no longer an external factor, it has become the permanent landscape of leadership. Markets shift rapidly, climate challenges intensify even faster, and technology is reshaping business models at an unprecedented pace. Yet...
Since its beginnings, AgroAmerica has had a clear purpose: to produce with excellence, serve with integrity, and contribute to the well-being of people and the planet. Over the years, I’ve learned that what truly sustains a company is not its numbers, but the...
Over the years, I have confirmed that dialogue is much more than a conversation: it is a bridge. A bridge that connects different sectors, that transforms conflicts into agreements, and that opens opportunities where before there were only barrier At AgroAmérica, we...
The end of a year invites us to reflect on what we have experienced, let go of what no longer serves us, and prepare for a new beginning. This moment represents not just closure, but an opportunity to express gratitude, learn, and move forward. In this article, I...
For an agribusiness company, partnerships are of paramount importance for several key reasons: Resource optimization: Partnerships enable the sharing of resources, knowledge, and expertise with other organizations, leading to a more efficient utilization of available...
As the end of each year approaches, I like to reflect on a challenge or goal focused on leadership in the workplace. This time, my attention has turned to analyzing the advantages and challenges presented by electronic communication and remote work, especially in the...
Every December is a feast for the senses: lights, music, food, decorations, meetings, gifts... For many persons it is a time of joy, for others, of nostalgia and for others, of reflection. As the end of the year approaches, I am one of those who dedicates time to...
With this blog, I want to honor all the parents of AgroAmerica, especially the founder, my father, Fernando Bolaños Menéndez. This month, when Father's Day is celebrated, remembering mine is knowing what it means to be a true father, a bold entrepreneur and an...