Fernando Bolaños Valle
CEO OF AGROAMERICA
“Doing well by doing good”
Last 20 Years
I have led strategic investments in the Food and Beverage industry, Precision Agriculture, Entertainment Business and the Energy Sector.
What do I believe in?
I believe in alliances with interest groups (stakeholders).
I believe that social investment benefits us all.
I believe that local development is key to the sustainability of companies in their areas of influence.
The reason for this blog
Through years of work experience and as a speaker at world conferences, I have learned that sustainability must be in the DNA of companies to be successful.
Through this blog I want to share my knowledge and experiences in sustainability, which can help and inspire large entrepreneurs, but also small entrepreneurs who start their businesses and do not know which route to take.
Recent posts
WHAT TIME TEACHES ABOUT LEADING A COMPANY
In my previous blog, I reflected on the kind of leadership required in times of uncertainty. I wrote about changing scenarios, complex decisions, and the responsibility of leading when not everything is predictable. Today, I want to take a step back. Not to focus on...
LEADERSHIP IN TIMES OF UNCERTAINTY
We are living in a moment where uncertainty is no longer an external factor, it has become the permanent landscape of leadership. Markets shift rapidly, climate challenges intensify even faster, and technology is reshaping business models at an unprecedented pace. Yet...
FROM FARM TO WORLD: A VALUE CHAIN WITH PURPOSE
Traceability is no longer about logistics, but about responsible leadership. Years ago, a worker on one of our banana farms said something to me that I will never forget:“With my work, I’m not just planting bananas — I’m feeding my family and the world.” That sentence...


