Traceability is no longer about logistics, but about responsible leadership. Years ago, a worker on one of our banana farms said something to me that I will never forget:“With my work, I’m not just planting bananas — I’m feeding my family and the world.” That sentence...
In recent years, the term "Net Zero" has gained significant relevance in both business and government sectors. But what does it really mean? In simple terms, it refers to achieving a balance between greenhouse gas (GHG) emissions released and those removed from the...
As CEO of AgroAmerica, I am proud to share with you some of the most significant milestones we have achieved in our ongoing journey to lead the agri-food industry toward a more sustainable future. These achievements not only reflect our commitment to the planet and...
In recent decades, we have witnessed significant advances in the conservation and understanding of biodiversity on a global scale. These advances, driven by technological innovation, international collaboration, and a shift in mindset towards sustainability, offer us...
As CEO of AgroAmerica, I am delighted to share with you some exciting news: the implementation of PlanetA, a comprehensive sustainability strategy that we will soon unveil in its entirety. In a world where the global food system is undergoing profound changes and we...
The climate change crisis and now the pandemic that we are facing triggered my thoughts on business models to support sustainable development. Business models The Corporate Social Responsibility concept came about in the ‘50s as a business vision based on respect,...
The United Nations estimates that 31% of the food produced in the world is wasted. This is equivalent to approximately 1.3 billion tons of fruits, vegetables, meats, dairy, seafood, and grains, which could sate the hunger of millions of people on the planet. Food is...