Blog
FROM FARM TO WORLD: A VALUE CHAIN WITH PURPOSE
Traceability is no longer about logistics, but about responsible leadership. Years ago, a worker on one of our banana farms said something to me that I will never forget:“With my work, I’m not just planting bananas — I’m feeding my family and the world.” That sentence...
THE LEGACY THAT GUIDE US: LIVING OUR VALUES EVERY DAY
Since its beginnings, AgroAmerica has had a clear purpose: to produce with excellence, serve with integrity, and contribute to the well-being of people and the planet. Over the years, I’ve learned that what truly sustains a company is not its numbers, but the...
THE POWER OF DIALOGUE
Over the years, I have confirmed that dialogue is much more than a conversation: it is a bridge. A bridge that connects different sectors, that transforms conflicts into agreements, and that opens opportunities where before there were only barrier At AgroAmérica, we...
A JOURNEY THROUGH THE MANGROVES: MY COMMITMENT TO OUR PLANET’S HIDDEN HEROES
When I first walked among the majestic, interwoven mangroves on Guatemala’s southwestern coast, I wasn’t just AgroAmérica’s CEO on a field visit. I was a witness to the quiet power of nature—those resilient trees rising where land meets sea, holding life in their...
FROM FARM TO TABLE: OUR COMMITMENT TO ENDING HUNGER
Every May 28, World Hunger Day reminds us that millions of people still go to bed without having eaten enough. But it is also an opportunity to recognize the progress the world has made when we work together. According to recent data from the FAO, the percentage of...
PLANTING THE FUTURE: HOW REFORESTATION CAN CHANGE THE WORLD
The International Day of Forests reminds us that the health of our planet depends on the protection and restoration of its forest ecosystems. Forests are essential for life on Earth: they are home to 80% of terrestrial biodiversity, absorb over 25% of global CO₂...
NET ZERO: GLOBAL ADVANCES, CHALLENGES, AND AGROAMERICA’S COMMITMENT
In recent years, the term "Net Zero" has gained significant relevance in both business and government sectors. But what does it really mean? In simple terms, it refers to achieving a balance between greenhouse gas (GHG) emissions released and those removed from the...
AGROAMERICA: A YEAR OF ACHIEVEMENTS AND COMMITMENT TO SUSTAINABILITY
As CEO of AgroAmerica, I am proud to share with you some of the most significant milestones we have achieved in our ongoing journey to lead the agri-food industry toward a more sustainable future. These achievements not only reflect our commitment to the planet and...
CLOSING CYCLES: REFLECTIONS TO END THE YEAR WITH GRATITUDE
The end of a year invites us to reflect on what we have experienced, let go of what no longer serves us, and prepare for a new beginning. This moment represents not just closure, but an opportunity to express gratitude, learn, and move forward. In this article, I...