Blog
CULTIVATING DREAMS THAT TRANSFORM LIVES
My father, the founder of AgroAmerica, didn’t just grow fruit, he also planted ideas and nurtured dreams. One of his greatest aspirations was to bring education to rural areas and help reduce poverty in the communities where we operate. That dream became a reality 14...
SUSTAINABILITY IN ACTION: CONSERVATION OF THE MAYA BIOSPHERE RESERVE
Flying over vast areas of tropical forests — over two million hectares, or one-fifth of Guatemala’s territory — reveals a breathtaking landscape: natural ecosystems essential to the country's flora and fauna, along with archaeological sites that represent icons of the...
TRANSFORMING COMPANIES: ADVANCES AND CHALLENGES IN BUILDING A FAIRER WORKING FUTURE
In this blog, I want to share some significant global advances in key areas such as reducing child labor, improving workplace safety, and promoting gender equality. I will also highlight how companies like AgroAmerica have committed to making substantial changes and...
UPCYCLED CERTIFICATION: TOWARDS TOTAL FOOD UTILIZATION
Two years ago, I wrote a blog about food waste, where I mentioned that 31% of the food produced worldwide is wasted. This amounts to approximately 1.3 billion tons of fruits, vegetables, meats, dairy products, seafood, and grains. With this amount of food, we could...
BIODIVERSITY CONSERVATION: A GLIMPSE INTO A SUSTAINABLE FUTURE
In recent decades, we have witnessed significant advances in the conservation and understanding of biodiversity on a global scale. These advances, driven by technological innovation, international collaboration, and a shift in mindset towards sustainability, offer us...
MOVING TOWARDS COMPREHENSIVE SUSTAINABILITY: PlanetA BY AGROAMERICA
As CEO of AgroAmerica, I am delighted to share with you some exciting news: the implementation of PlanetA, a comprehensive sustainability strategy that we will soon unveil in its entirety. In a world where the global food system is undergoing profound changes and we...
GENDER EQUALITY AND FEMALE EMPOWERMENT: TOWARDS A MORE INCLUSIVE WORLD
Taking advantage of the celebration of International Women's Day, I dedicate this blog to pay tribute to all the women who have left their mark on my life, as well as the workers of AgroAmerica, who are the heart of our team, and to women around the world who...
CONNECTIONS THAT DRIVE PROGRESS: PARTNERSHIPS IN THE AGRIBUSINESS WORLD
For an agribusiness company, partnerships are of paramount importance for several key reasons: Resource optimization: Partnerships enable the sharing of resources, knowledge, and expertise with other organizations, leading to a more efficient utilization of available...
HOW TO FACE THE NEW CHALLENGES OF WORKING FROM HOME AND ELECTRONIC COMMUNICATION IN AN EVOLVING WORK ENVIRONMENT
As the end of each year approaches, I like to reflect on a challenge or goal focused on leadership in the workplace. This time, my attention has turned to analyzing the advantages and challenges presented by electronic communication and remote work, especially in the...