Blog
A JOURNEY THROUGH THE MANGROVES: MY COMMITMENT TO OUR PLANET’S HIDDEN HEROES
When I first walked among the majestic, interwoven mangroves on Guatemala’s southwestern coast, I wasn’t just AgroAmérica’s CEO on a field visit. I was a witness to the quiet power of nature—those resilient trees rising where land meets sea, holding life in their...
FROM FARM TO TABLE: OUR COMMITMENT TO ENDING HUNGER
Every May 28, World Hunger Day reminds us that millions of people still go to bed without having eaten enough. But it is also an opportunity to recognize the progress the world has made when we work together. According to recent data from the FAO, the percentage of...
PLANTING THE FUTURE: HOW REFORESTATION CAN CHANGE THE WORLD
The International Day of Forests reminds us that the health of our planet depends on the protection and restoration of its forest ecosystems. Forests are essential for life on Earth: they are home to 80% of terrestrial biodiversity, absorb over 25% of global CO₂...
NET ZERO: GLOBAL ADVANCES, CHALLENGES, AND AGROAMERICA’S COMMITMENT
In recent years, the term "Net Zero" has gained significant relevance in both business and government sectors. But what does it really mean? In simple terms, it refers to achieving a balance between greenhouse gas (GHG) emissions released and those removed from the...
AGROAMERICA: A YEAR OF ACHIEVEMENTS AND COMMITMENT TO SUSTAINABILITY
As CEO of AgroAmerica, I am proud to share with you some of the most significant milestones we have achieved in our ongoing journey to lead the agri-food industry toward a more sustainable future. These achievements not only reflect our commitment to the planet and...
CLOSING CYCLES: REFLECTIONS TO END THE YEAR WITH GRATITUDE
The end of a year invites us to reflect on what we have experienced, let go of what no longer serves us, and prepare for a new beginning. This moment represents not just closure, but an opportunity to express gratitude, learn, and move forward. In this article, I...
CULTIVATING DREAMS THAT TRANSFORM LIVES
My father, the founder of AgroAmerica, didn’t just grow fruit, he also planted ideas and nurtured dreams. One of his greatest aspirations was to bring education to rural areas and help reduce poverty in the communities where we operate. That dream became a reality 14...
SUSTAINABILITY IN ACTION: CONSERVATION OF THE MAYA BIOSPHERE RESERVE
Flying over vast areas of tropical forests — over two million hectares, or one-fifth of Guatemala’s territory — reveals a breathtaking landscape: natural ecosystems essential to the country's flora and fauna, along with archaeological sites that represent icons of the...
TRANSFORMING COMPANIES: ADVANCES AND CHALLENGES IN BUILDING A FAIRER WORKING FUTURE
In this blog, I want to share some significant global advances in key areas such as reducing child labor, improving workplace safety, and promoting gender equality. I will also highlight how companies like AgroAmerica have committed to making substantial changes and...